Burberry is a British luxury brand that has been creating elevated fashion pieces for over a century. Since its inception in 1856, the brand has not only paved the way in high-end apparel and accessories, but it has also redefined luxury in the fashion industry. Burberry has managed to stay relevant and innovative through the years while still holding true to its classic roots.
The Evolution of Burberry
The Burberry brand has undergone many transformations since its establishment. From exclusive outdoor clothing for the British military to high-end fashion wear for global celebrities, Burberry has come a long way. The brand has managed to maintain its signature trench coat while still incorporating modern elements into its runway collections. Under the current leadership of creative director Riccardo Tisci, Burberry has ventured into streetwear while still holding onto its British heritage.
The Burberry Iconography
The Burberry check, a distinct and recognizable pattern of two crossed lines in tan, white, and black, has become a worldwide symbol of luxury. The check has graced everything from trench coats, bags, and scarves to the interiors of Burberry stores. The brand's logo, a knight on horseback, also represents the heritage and legacy of the company. In addition to these iconic symbols, Burberry is known for its use of high-quality materials and superior craftsmanship.
Burberry's Social Responsibility
Burberry is not only a leader in luxury fashion but also in social responsibility. The brand takes significant steps towards sustainability and reducing its carbon footprint. Burberry launched its Responsibility Agenda in 2017, pledging to become carbon neutral by 2022. The brand has also committed to sourcing 100% of its cotton from sustainable sources and reducing plastic consumption in packaging and retail operations. In addition, Burberry has established partnerships with several charitable organizations to empower young people and preserve British heritage.
In conclusion, Burberry is more than just a luxury fashion label. The brand has consistently evolved to stay relevant in today's fast-paced fashion industry while still holding onto its British heritage. As Burberry continues to expand its global reach, the brand's commitment to sustainability and social responsibility will undoubtedly inspire the fashion world to take similar actions.